Kevin Slavin, Area Code. Always one of my favorite speakers! Heimet, German word kind of like your home or the place you belong. Nostlagia was defined by Hoffer if mid-1600's and was originally a sharp diagnosis that was about soldiers who missed their homes and it was a step before suicide.
Now, nostagia has moved from spatial to temporal. This is due in large part to the fact that we're not moving as much. In 2005, 84% of Americans didn't have a passport. 57% will live in their own state/city.
Kevin's work is now what connects the physical to the digital. Showing a game by NYU students called Payphone Warriors where you play the game using phone booths on the streets of NYC. Also talking about a game called Plunder that uses your real world locations to map you onto virtual islands. Dislocate, defamiliarizeand re-enchant.
Ben Cerveny, Strategist at Stamen & Founder of Vurb. Cities are collecting a lot of information and we're exploring how to curate all of the information that's available. The Medium is the Metropolis. The city is already shaped by information. Early newspapers told more about what was arriving by ship and the merchants would reformat what they had based on what was arriving via the ships
Initially, this information came from central place. Now citizens are now information makers. All cities have a cloud of information above them. 21st century cities will be collaboratively produced. Right now, contextual basis of city occurs when we walk through the physical space. What happens when the physical objects of a city become transformable. We go from social computing to social objects to social environments. Next step will be participatory urbanism. Some interesting information about how merchants in Amsterdam would have a large window on street level that would show what they had brought in on their ships. So you might set up a room in your house and show coffee beans if you just received a coffee shipment. Commerce & living were in the same place, not separated like it is today.
Interesting conversations and some really cool work starting in this area. More to come I'm sure.
Sent wirelessly from Nokia 9500 & T-Mobile
Carolien Gehrels, Deputy Mayor of Amsterdam. They have a great program called "breathing spaces" that connects vacant spaces with artists, entrepreuners, etc. Having recently been there, I can attest to the fact that they really do use their spaces in interesting ways.
Russel Shorto, NY Times Magazine, author "Island at the Center of the World." Discussing the history of New York and Henry Hudson's exploration of what is now the Hudson River. Hudson was actually trying to find a way to the far east and, although that didn't work, his exploration of the Hudson got people in Amsterdam to want to come and explore & create New Amsterdam. Due to their tolerance of many different cultures & backgrounds, many Dutch cities had very mixed ethnic groups and their tolerance was brought to NY as well.
With the Waag Society and 7scenes, the created a trading game for students in both Amsterdam & NY to play a game together. The game is at www.playtheisland.org and will be live on September 12th.
Sent wirelessly from Nokia 9500 & T-Mobile
Just getting started at the Picnic Salon here at the New Museum and right now, they're having some internet issues. Thankfully, I've got my trusty Nokia 9500, so I'll still get some posts up during the day.We're getting an overview of our topics right now and seeing some cool demos of real time, location based programs. One was www.mynameise.com which I think I've covered before. But I'll certainly get some more info since the creator is here. Also just saw some cool demos of real time, motion-controlled editing experiences call SenS IV. Once I get back online, I'll include links and videos of each of the experiences.
I'm really looking forward to the discussion about how these emerging technologies, including augmented reality, RFID, etc., can fundementally change how we interact with the world around us. Patrick Morehead and I touched on some of the issues of ubiqitious computing suring our session at SXSW and I'll get that up online as well.
http://personal-kyoto.org allows you to access your ConEd account and then learn how you can better use your energy consumption. You can go to http://eyebeam.org/research/sustainability to learn more about the work that they're doing to explore how to create a more sustainable city. Eyebeam is doing some cool work in a variety of tech areas and they're well worth some time on their web site if you don't know them already. Really like their work at windowfarms.org, to show folks in an urban environment can grow their own food.
Getting ready to now break down into our groups and I'll cover those sessions later.
Sent wirelessly from Nokia 9500 & T-Mobile
Here are the dates for Brookdale Park. Other locations & acts can be found by downloading the full summer schedule.
If you have any questions or thoughts that you'd like me to share with the groups, please leave them for me as comments here and I'll make sure to post them to the appropriate group. I'll also be blogging from the event and make sure that I get the discussions up as they're happening. I'm sure that it will be a very provocative and inspiring day. Look for #picnicsalon to follow me on Twitter on Monday.
PICNIC Salon New York is a gathering of world-class creatives, brand innovators, thought-leaders and city officials from both Amsterdam and New York. This high-level networking event is a unique opportunity to reinforce our cross-cultural relationships, make new contacts, and further creative and commercial collaboration between the two cities.PICNIC Salon New York is a one-day event that will offer a taste of the PICNIC '09 program, including a special presentation from the Green Challenge, as well as a Creative Workshop & Brainstorm session with leading innovators from Amsterdam and New York. Featured speakers include Russell Shorto, author, contributing writer for the New York Times and Director of the John Adams Institute in Amsterdam and Carolien Gerhels, Deputy Major of Amsterdam.
PICNIC - PICNIC Goes New York.
We always had a lot of fun with my Dad. Well, maybe not always, but hey, who did really always have a great time with their folks! But a lot of times, we had a great time. He was a depression era child, and he brought that into his life for sure. There were things that just didn't happen in our house, we certainly didn't do things very extravagantly. But don't let that sound like a negative.
There were a lot of laughs in our house and our house was almost always a focal point of the neighborhood. We had an above ground pool and in the summer, our house was the frequent center for everyone. We had lots of pool parties and fueled by Uncle Tom's mystery jungle juice, we had a lot of bbq's when the adults decided it was easier to stay at our house then go home and cook. And, in the winter, my Dad would flood the back yard and we'd turn in into a skating rink. No jungle juice then, but we still had lots of fun!
Our house was always open for whoever stopped by and it seemed like there were always people there. I wish I had a bigger place now so I could open my house like my parents did. The spirit of hospitality that my parents showed us growing up has stayed with me today and I'm thankful for that. I hope that we'll pass that along to Sydney as well, it would be one of the best legacies of my Dad & Mom.
Dad could make me crazy to (something he's already passed along from me to Sydney!). One time, while I was visiting them with Sydney in Florida, I lost the car keys at a concert and it took me a long time to find them in the field. I got home later then I was expecting and there was my Dad, sitting up & ready to give me a lecture about being late. I think that I was 42 and he was still lecturing me about things like that.
One of my favorite stories of Sydney & my Dad actually occurred after my Dad's funeral. My father passed away when Sydney was just over 3 years old. My folks lived in Florida, so we didn't see them all the time, but Sydney spoke to my folks on the phone all the time and she has some remarkably strong memories of him. My Dad was sick for about a year before he passed away, but his death was pretty quick & unexpected when it happened. We went down for the funeral and it was Sydney's first time dealing with death, so we tried to keep her calm as much as possible.
After the funeral, Sydney & I went for a walk through their neighborhood, just the 2 of us. Near the end of our walk, she looked up at some clouds and said "That cloud looks like Grandpa watching down on us." She paused and then added "Or maybe it's a goat."
When we got back to my parents house, I told my Mom what Sydney said and we all had our first laugh of the day.
Another thing from my Dad was that we never, and I mean never, passed a cemetery without my Dad saying "You know, people are just dying to get in there." And it's really fun for me that today whenever we pass a cemetery, it's Sydney who says that!
In the five years since my Dad has been gone, a lot has happened in my life. But what I'm most saddened by is that he's not getting to watch Sydney grow up and become the great kid she's become. That's the hardest thing for me. Thankfully, my Mom is still around and doing very well and she'll be up near us in NJ this summer, so Sydney will get to spend a lot of time with her and her new beau, Bob, who we all like a lot. We're certainly happy to see my Mom happy, that's for sure.
I miss being able to talk to my Dad every Saturday when I walked to meet Kristen & Sydney at work, even if sometimes we only talked about the weather. I miss watching him play with Sydney and how excited she was when she got to fly planes with him on the computer. I miss his sense of fun and his enjoyment of life and I miss just goofing around with him.
So, rest in peace Dad. I'm sure that you're arranging all kinds of fun things for people to do in heaven and making sure everyone up there has a good laugh. I know that you look down at us and especially Sydney and you would love the person she's becoming. I miss you.
Sydney & my Dad would play on his flight simulator games for hours!
One thing that's interesting for me is speaking at a conference when all of the information I've received is in a foreign, so I don't really get the entire feel for the program. So, I put the front page of the conference into Yahoo and this is what I got back:
Ventures which take the market as a main point perform better. But how do you get that outside world on the internal agenda? Marketeers make the difference by being enterprising. By their ring to stick out. By acting on abdomen feeling. But then you must provide also something. Certainly in these times. Is measure know! Accountability! But weet you now exact what produces your action? Or do you keep that kinder what vague? How you combine two worlds now those:Good and rockly-hard measure feeling/entrepreneurship what you do? Where does the assessment lie? MarketingLive are event for the strategic marketeer, which want something more than superficial tales. With top participants and the best marketeers of the Netherlands, in the room and on the podium.
When I put it into Google for translation, I end up with this, some slightly different translations:
Companies that market starting to perform better. But how do you do outside world to the domestic agenda? Marketers make the difference by enterprising. By their neck to stabbing. By acting in belly feeling. But then you make something. Especially in these times. Measure is to know! Accountability! But do you know exactly what your actions bring? Or do you prefer vague? How do you combine those two worlds:Good feeling / entrepreneurship and hard to measure what you do? Where is the balance? Live Marketing is the event for strategic marketers who want something more than superficial stories. With Top speakers and the best marketers in the Netherlands, in the room and on stage.
Just a reminder of how language can change the message and that it's really important to remember this when working with a global marketplace!
We'll be blogging and tweeting the conference, so check back on Wednesday to see what they have to say about these topics in another part of the world. And please let me know if you're going to be there or you're in Amsterdam and we'll make sure to get together!
Apple's two largest New York City retail stores are now known to be some of the town's largest retail cash cows, with the 5th Avenue flagship alone having drawn in $440 million in one year.Upon looking at prospectuses showing the value of various properties in New York City's most important shopping district, the New York Post discovered the iconic store's extremely high yearly revenue and noted that it was much higher than some other stores along 5th Avenue. Clothing boutique chain Zara's store just a few blocks south, for example, is believed to take in 'just' $25 million per year.
Location is said to play a significant part for the store, which is located directly at the corner of Central Park, but isn't regarded as the only factor. Apple's SoHo store is located much further south in Manhattan but still collected $100 million in annual revenue, or four times the clothier's performance. Tourism is thought to contribute to the large the difference between the two Apple locations.
AppleInsider | 5th Avenue store brings Apple $440 million per year.
I think that back in 2005, iTunes became the 7th or 8th largest music store in the United States. Think about that. They have no real estate, at least none dedicated specifically to iTunes, and carry no inventory. They don't have to pay for sales staff or worry about returns. And if you look at the typical Apple store, a great deal of its space is dedicated to social functions, not traditional retail functions. Now, if you're a large record store chain, this has got to be a huge challenge. You've got all of this real estate dedicated primarily of the inventory management of music and yet more and more people are buying their music online.
What's always interesting to me is that people in one industry can look at another and say "How can they not see that every thing's changed and they need to change" without looking internally at their own industry. We think that mall developers need to look at their business model in addition to the redesign on the physical space. Many work on a rent + a percentage of sales model, but will that still play in a world where people do more window shopping in the mall and more actual buying online? And, as we ask retail clients all the time, what happens to your retail space if you take away inventory management? Look what I said back in 2006:
So, if the retail space might become more of a showroom and if people don’t mind shopping and having their purchases drop shipped, then what’s the impact on the real estate itself? We see it becoming a much more vibrant and alive social space. A place for people to gather and share their experiences through the brand, rather then sharing their experiences of the brand. Look at the Apple store. Lots of people talking to one another. The theatres where you can learn together as a community. Even the Genius Bar. It’s much more of a social space.So, what is the value of real estate for retailers today? Does a record store really need to exist as it's been for the past 40+ years? Or banks, grocery stores, fashion retailers? If, thanks to the internet, people are much more comfortable getting their purchases sent to them, rather then getting them right away, do we need that much space dedicated to merchandise? So, if we can do away with the inventory portion of most retail spaces today, what else would you do with the space? How could you make it a much more social environment, rather then being a retail environment? After all, this is exactly why places like Starbuck's or the Apple stores have boomed -- they created a social space, rather then a retail space.
Had a conversation recently with some friends a few weeks ago and we were talking about the economy and everything happening. A couple of us thought that if this was a really hot summer, people would be looking to places like malls to stay cool and keep their own a/c costs down. If I can walk around the local mall for a few hours on a weekend, I won't have to run my own a/c and that will save me money. We're already seeing people go to the movies more, it's a pretty good entertainment value these days.
Here's what Allison thought was the best entry:
Malls will not only generate sales, they will “grow food, create crafts, manufacture products, generate energy, and provide education.” As an antidote to time spent online, argue the CommArts folks, the mall becomes a social center, a “spectacle of hands-on demos, lectures, performances, classes, tastings, parties, and shows.” Further, the national sameness we now experience (Gap? Check. Victoria’s Secret? Check.) will morph into something more one-off, more local, more cause-oriented.Utopic? Perhaps, but with dried-up financing, minimal consumer demand and the Chapter 11 filing last month by the second largest mall-operator in the country, it’s time to think differently. So bravo to ICSC for holding this competition in the first place. We’ve seen tremendous shopping innovation with online retailers specializing in uniqueness and craft like etsy, sustainable materials and business practices like Nau or customer service like Zappo’s; now it’s time for that innovation to hit the strip. And not just the Vegas one.
In fact, I’ve already seen something akin to Crossroads City implemented on a neighborhood scale. The Ainsworth Collective, a group of some 50 households in Portland, Oregon’s Cully neighborhood that came together out of a mutual interest in sustainability and community, have created a micro-economy within their few square blocks. They’ve published a directory of services provided by neighbors (from tax preparation to massage services to cat-sitting), encouraging local transactions. They’ve instituted tool-sharing, car-sharing, bulk food-purchasing and even own a farmer’s market that sells produce, baked goods and other items made by its members. There may always be mega-malls, but developers and architects would be remiss in not exploring grassroots solutions like this.
But, while people look at Starbuck's or the Apple stores and say "Yea, that's great for them, but it doesn't apply to me," they're missing a huge opportunity today. I think there's a coming trend to socialize the retail environment instead of just merchandising the real estate space. And the more we try to use the space for our purposes rather then our guests, the more they'll stay away...
CommArts Entry
Hobbs + Black Entry
Colman Architects
Mort Goldstrom, from the Newspaper Association of America had this to say about my presentation:
These days, many of us are so focused on the day to day that we lose sight of the incredible need to focus on future possibilities. David Polinchock makes you see the world through a different set of lenses and imagine new ways to think and grow. The endless opportunities for business growth spew from this man’s incredible creative mind in unimaginable ways. He is a talent you simply have to experience.
And Marcia Tabler, RAMA Consultant, has these kind words:
David’s presentations engage the crowd whether they are playing an audience participation game on screen or hearing about new technologies that will help their business. He’s always on the cutting edge and he doesn’t just deliver a speech - lives his message.
Generally, I speak about:
I've also done a number of experience walking tours around Manhattan and other locations. With advance planning, I can custom design a walking tour for you and your location, just let me know what you need.
In the past, I have spoken on the future of marketing in South America, the World Summit of Innovation & Entrepreneurship in Oman and across the country at industry events including SXSW, Cannes Lions, the Experiential Marketing Summit in Sydney, PICNIC in Amsterdam, GlobalShop, Ad Age Digital, The Retail Advertising Conference, ARM Expo, PROMO Live, PMA, the Virginia Healthcare Marketing Association and many POPAI events. Clients who have engaged me have included Razorfish, Microsoft, msnbc.com, MTV Networks, the Newspaper Association of America, Nokia, GSK, Pepsi, Nike, Ogilvy and the Custom Content Conference.
I have also taught classes for FIT, NYU, Columbia and Montclair State University, among others.
If you're interested in having me speak at your event, drop me an e-mail and we can check dates, explore content and discuss fees. I would like to help you see the world through a different set of lenses and imagine new ways to think and grow.
We're just at the beginning of see a entirely new way to engage the computer, in this case for gaming. After all, the QWERTY keyboard that we use today was really created back in the late 1800's and it really is time for a new interface. And in terms of games, both at home and in arcades, this kind of technology will continue what Wii started by bringing in people who might not have been game players before, as well as create new forms of game experiences that we haven't even thought of yet.
Remember, if you want to learn about multitouch, you can join us tomorrow night at Multitouch Maven at the Clo Wine Bar at the Time Warner Center at 7.
Looking around this morning, here's some of the coverage Project Natal received:
Dave Rudden over at GamePro got a demo of Natal and wrote about it at Preview : Milo, Burnout, and Balls: Body-on with Project Natal [Xbox 360] - from GamePro.com.
My first taste of Natal was Ricochet, the hyper-active block-breaking game, demoed by the face of Natal and former Fight Night developer, Kudo Tsunoda. Kudo gave us a brief intro and showed us the ropes before letting the press serve up some damage. I didn't quite get as active as the hyperactive Microsoft employee, or even the surprisingly nimble Kudo, but my first taste of Natal served as proof-this device works. It recognized how far I was from the TV, and limb and head movements were almost instantaneously recognized on TV. Plus, the game once again rocked Ratatat on the soundtrack-they're a very gaming-influenced instrumental band that are definitely work checking out.
CNET has a good overview of both what it can do and the challenges that Microsoft faces in getting Natal to the masses at Microsoft's Project Natal: What does it mean for game industry? | Gaming and Culture - CNET News.
So is Project Natal Microsoft's answer to the Wii-mote?"And beyond, yeah," said Forrester principal analyst Paul Jackson. "Obviously, we've all got, in the game industry...a huge debt to pay to Nintendo for shaking things up a bit with the Wii, and for moving beyond the 37 button controller. This is taking things to the next extreme. Because even with the Wii, you still have (several) buttons, start and select. It's still a physical controller."
Added Jackson, Project Natal looks likely to "remove that final barrier between you sitting in your room and...what's on your screen."
They also got a good quote from Steven Spielberg:
"I've been asking the crucial question: how can interactive entertainment become as approachable as other forms of entertainment?" Spielberg said. "The vast majority of people are just too intimidated to pick up a video game controller...Despite the size of (the video game) industry, still 60 percent of households do not own a video game console...The only way to bring interactive entertainment to everybody is to make it invisible." (BTW, here's what I said in '95 -- The first lesson for using any technology in marketing, he says, is to make the technology invisible and work on the content, not forgetting that people like to have fun. Not only do I sometimes look like him, I'm just as smart, damn it!)
Matt Peckham said Microsoft's No-Controller "Natal" Steals the Show - PC World. He continued:
What we saw today was unprecedented: True 1-to-1 motion tracking. Wave your arm and your onscreen avatar follows you precisely. Bend, yoga-like, to form cute animal shadow-shapes and a silhouetted image on a virtual canvas curls and contorts picture-perfectly. Shift toe-to-toe, tennis-like, anticipating objects hurled your way and whatever algorithms are intelligently sorting behind the scenes recognize your intentions, filtering out flailing limbs or ignoring unnecessary maneuvers.
Robert Winters has a good overview of how it works at Project Natal, how it could work and it's worth a quick review if you'd like to see some speculation about the technology and the various components involved.
They were equally as excited over at Gizmodo - Xbox 360 Project Natal: Full-Body Motion Control One-Ups the Wii - Project Natal, where they said:
What makes this so damned cool is that it lets you do more than just play games with it. You can also move through menus by swiping your hands back and forth. The camera allows for fun features like facial and voice recognition. When you have it running, your Xbox will recognize your face and sign you in automatically.You can start to imagine the possibilities already. Everything from Minority Report style menu control to Dance Dance Revolution games that require you to actually dance rather than just hit buttons to videoconferencing in your living room, the thing just feels like the future. And it already makes the Wii seem like a gimpy and outdated piece of tech. There's no way it can touch what this will do.
Project Natal: amazing Xbox 360 controller-free gaming (E3) - Computerworld Blogs.
Microsoft announces "Project Natal" motion controller for Xbox 360!.
Kotaku - Spielberg: Natal Changes The Way I Write For Games - E3 2009. E3 2009: Microsoft's No-Controller "Natal" Steals the Show - PC World.
Procrastineering - Project blog for Johnny Chung Lee: Project Natal.
Microsoft's 'Project Natal' Is Vaporware, At Least Until Their E3 Booth Opens (MSFT).
"When Joe six-pack can sit on his sofa," a delegate at Apple Computer's recent New Media conference in Los Angeles, said, "with Cindy Crawford in one arm, perhaps for $2.99 an hour, virtual reality will make crack look like decaffeinated coffee. "Virtual reality., with its 3D picture of a made-up world, is a godsend in persuasion, since it provides the user with his own path through an information universe. But are advertisers ready for virtual reality as a marketing tool yet?
Virtual reality can be a simple three-dimensional world on a computer screen, through which the customer moves using the keyboard or a joystick. Or it might be "immersive", requiring a headset that displays a panoramic world. Either way, objects on the screen can be viewed, queried, selected or bought.
J. Walter Thompson took up the virtual-reality theme in a Kit Kat commercial this year. The film's director, Matt Forrest, set the action in a virtual-reality shopping mall, which a character flies through on a hi-tech magic carpet looking for a snack. "Sooner or later, someone was going to do a virtual-reality ad," the JWT creative director, Jaspar Shelbourne, says. "And I am very pleased JWT got there first."
Involvement is important, but a more measurable facet of interactive media is the feedback it offers on how a product is perceived. By letting a potential customer drive a "virtual car", for instance, the manufacturer can find out how attractive it is before the car is even built, perhaps giving the customer a discount guarantee if they commit to buying at such a nearly stage.
From her base in California, Aimee Rosewall, an independent marketing consultant, has watched virtual-reality technology develop. She sees it as a fragile extension of the traditional one-to-one selling relationship. "Rather than coming and talking at you, I can involve you in my message." she explains. "The problem with the way most modern technology is handled in marketing is that it is too complicated, or expects too much from people to make it happen. The danger is you have customers who are more confused than they were at the beginning."
One of the most impressive virtual-reality marketing applications to date is the Cutty Sark rum stand. currently touring the US. Rosewall helped Anheuser-Busch put the project together with the New York-based tour managers, CyberEvent. A visitor to the stand wears a headset while sitting on a small wooden bench with a boat's tiller in one hand.
In this virtual world, they experience the voyages of Captain William McCoy as he sailed his rum around the world. Steering the ship with the tiller, the Cutty Sark -- with brand name prominent -- is guided into harbour. On either side, other rum traders unload their products and, the soundtrack explains, water down their rum before selling it. Captain McCoy insisted on keeping his rum pure and, in doing so, coined the phrase "the real McCoy".
Dave Polinchock, the president of CyberEvent, thinks the Cutty Sark campaign is successful simply because it does not confuse the brand with the technology. Early experiments with virtual reality made a point of showing off the latest state-of-the art developments, but campaign managers found they were outshining the very product they were supposed to sell. "In the early 90s, people were using virtual reality as the story, rather than using it to tell the story," Polinchock says.
The first lesson for using any technology in marketing, he says, is to make the technology invisible and work on the content, not forgetting that people like to have fun. (Emphasis mine)
And entertainment is one of the three core values Paul Holt at CIA Interactive puts forward for virtual reality. As a consultant to British Telecom's ICE (Information, Communications and Entertainment) project, which is researching how to deliver commercial services into people's homes, Holt sees the technology providing a new angle, but it remains secondary to the message. "Inform, communicate and entertain. As long as you do one of those, you'll be fine," he says.
There are some significant obstacles to using virtual reality, not least the fact that badly understood technology results in an uncertain message being communicated to the user. Over-complicated technologies, or computers for their own sake, promote technophobia and turn people away from the message.
To this end, Holt suggests that anyone considering virtual reality should be thoroughly familiar with two-dimensional interactive media, such as the Internet, before moving into three. Learning to be creative with the online medium is a valuable lesson in how to construct a path around information that would be too dense in a linear format. The user must also be able to retreat still carrying a clear image of the brand.
It's obvious really. Polinchock uses what is becoming a wellknown metaphor in North American marketing: "If you went to a book conference and said you thought content was important, they'd look at you as if you were a moron. Yet we're talking like content is something new." (Emphasis mine)
Europe has an especially reserved approach to cutting-edge technology. Rosewall thinks it could be an advantage: "Europe will take a different route, and a little reservation could be beneficial. America is always pushing for the new, but faster may not be the answer anymore."
This is not a warning to keep away, however. "Mix the technologies," she says. "You can't just invest in one technology because you'll miss someone, and that doesn't make business sense."
COPYRIGHT 1995 Haymarket Business Publications Ltd.
Virtual reality isn't just about technology, nous still counts. (28-JUL-95) Campaign.
With all of the corporate financial troubles lately, a number of companies have had to cancel events at the last minute. Of course, canceling a meeting at the last minute actually costs more then it would to just have the meeting, but why let logic interfere when politicians can make a grand standing point about how they helped get a meeting canceled and saved us money. It's all ridiculous and it's costing the event industry money and jobs. So making Wells Fargo cancel an event just a few days before it was supposed to happen not only didn't save any money, but probably resulted in people losing their jobs. How does that help the economy?
So I liked the simple message here. Life happens in person.
We think they've created a social shopping experience and said this back in 2006:
Here's what we think the Apple store is all about: They took the barriers to entry to buying an Apple product and answered those barriers with the store. Again, this is only our take, nothing official from Apple here! And how does that work?
They're also investing in the downturn. So, while many (if not lost) retail companies are scaling back, closing stores and letting people go, Apple is growing theirs. They understand that in a down economy, it's even more important to find ways to create the right experience to connect with your audience. And, the Apple stores have been a great connection point. I still don't understand why more retailers are not looking for ways to create their own genius bars! Are you listening Whole Foods? Because, I still Need a Whole Foods Genius Bar!
Apple (AAPL) isn't letting the recession slow its retail ambitions.Economy isn't slowing Apple's building plans - USATODAY.com.The company said Wednesday that it plans to remodel 100 of its stores this year, to make more room for customer training and displayed products. Additionally, it will open 25 new stores, including a fourth location in New York City, and new ones in Paris, Italy and Germany.
"We know that a lot of people are cutting back, but we're doing the opposite," says Ron Johnson, Apple's senior vice president of retail. "We're investing in the downturn." (Emphasis mine)
The company, which saw a 3% decline in sales of Apple computers in the most recent quarter, plans face-lifts for older stores to emphasize customer-service programs.
Some 170 million folks visit Apple Stores yearly. (Emphasis mine)
Experience Manifesto: The Role of Design in an Economic Downturn | The Customer Experience Labs.
Experience Manifesto: Retail Design Diva -- Has Shopping Lost Its Charm?.
Experience Manifesto: Is AudienceGames a Social Media?.
Photo by Ed Uthman, MD
Please join us for some great wine and a discussion about designing multitouch interfaces at Clo Wine Bar, the first major permanent multitouch installation in New York. In addition to Jonathan Brill, speakers include:
- Jared Schiffman, Principal, Potion Design. Jared will talk about designing Clo's interactive tables.
- Brian Smith, Manager of Clo. Brian will talk about how the interactive tables impact the service experience
- William Henry, Former sommelier at Daniel and Rouge Tomate. William take us on a tasting journey through the virtual wine country
- David Palinchock, Retail Experience Guru. David will talk about the design and layout of the customer experience
Sixty-five percent of the teens and young adults surveyed felt seeing a brand on TV created a sense of quality, though how much varied from country to country. Seventy-seven percent of respondents in India thought TV equaled brand quality, followed by residents of the UK, US, Japan and Germany.
Could this mean that mass marketing, like TV, still plays an important role in how people choose products? Well, that's a horse of a different color, isn't it? The balance was that the internet made it easier to find brands. As they say in the article, it's important to get your message out on multiple channels.
If you want your brand to be associated with young people, then image isn’t everything, at least not according to a study by MTV Networks, the long-time arbiter of cool—and what’s hot—among young audiences.For the study, Internet users ages 12 to 24 in five countries—Germany, India, Japan, the UK and the US—were surveyed.
According to respondents ages 18 to 24, the most popular features of a brand were good quality, trustworthiness and workability (emphasis mine) —three traits not usually associated with the stereotypical image of free-wheeling youth.
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