Here's a little something I posted on the Experiential Marketing Forum about an Ass-vertising program done recently here in NY. And yes, they called it Ass-vertising, not me!
Yea, I actually saw this in the NY Times article on guerrilla marketing a few weeks back. Sadly, although this piece (of ass) got the (booty) call as the dubious marketing winner, some of the other items in the article I read seemed much more dubious to me. Although there are probably those who will cry out -- “The last thing this industry needs is more asses in it!”
At least this promotion would attract my attention and there is an element of authenticity to it. And, because the class is called Booty Call -- I'm ass-uming that the class gets your butt in shape -- there is an actual connection between what they're doing and the product they're pitching. Now, if the people they’re using as spokes-asses weren’t people who had actually worked out at NY Health & Racquet, then that would ruin the whole thing for me. I mean, what would it say if they had these ass-ets naturally and didn’t need this class???? That would make it inauthentic!
And, isn't it comforting, dare I say -- re-ass-uring -- that with all of the advancements we've made as a society and all of the technology available to us today in the experiential space, that the quant, old fashioned values of a scantily clad man or woman still gets our attention? And it sure is a lot more fun to look at then forehead advertising!
Comments