Ran across this event while doing some early morning surfing (yea, it really is 4:40 AM and I've been doing this for over 2 hours!) and thought that it would be of interest to you. They seem to have a very interesting program lined up and we are going to try and attend!
Marketing clearly has a serious productivity problem; while other business functions have been delivering better results with less spending over time, it appears that marketing has done the opposite. The Internet, widely regarded a few years ago as the savior of marketing, has in fact exacerbated many of its problems.
We believe the time has come to examine how and why marketing has veered significantly of course, and how to steer it in the right direction. This will require new perspectives, new frameworks and a renewed commitment to the highest ideals of marketing: serving customers individually and society as a whole by synergistically aligning company, customer and societal interests.
This symposium brings together a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless and priceless virtues. The objective is to help set a new course for marketing, and to have a major impact on the field, both academically and professionally.
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