A new association has formed to help answer the question -- "What is experience, anyway?" There's been some great dialogue on the site already and Brand Experience Lab is becoming an active member of the association. In fact, I am on their Board and it looks like we will be hosting an event here at the Lab in November. Feel free to join the conversation there or here!
WOW! What an experience the EMF is. Some genius must have created it.:)
Posted by: erik hauser | July 02, 2004 at 07:36 PM