Canadian frozen desserts maker CoolBrands International has announced that it has entered into a licensing agreement with Binney & Smith to expand the Crayola crayon brand into the food category.
The partnership is aimed at creating a line of frozen novelties including bars, sandwiches, cones, sundaes and shakes. In addition, CoolBrands will develop Crayola branded frozen desserts in prepackaged containers ranging in size from pints to gallons. The companies said the desserts will have “better for you” qualities.
CANADA: CoolBrands to make Crayola frozen desserts : just-food.com News
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