Interesting idea, not a great implementation!
Makers of video game "Resident Evil" launched a mobile virus gimmick to promote the new release, and the campaign has had some (perhaps) unintended consequences.
A Web site set up to support the campaign allowed users to forward a "virus" to wireless subscribers without their permission. Once a cell phone owner becomes "infected," his or her phone's ringtone becomes a zombie groan, which can be removed by sending a text message to the game's makers. The game, created by Japanese firm Capcom, pits players against zombies that have been infected with a virus.
The marketing ploy apparently caused some users to believe they had been infected with a real virus that was spreading via SMS, according to a statement from anti-virus company Sophos.
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