This is a great example of what we have called either "oneline" or "noline." The blurring of the online and offline worlds into a seemless experience. We predict you'll be seeing more of this type of brand experience in the future!
It would seem that your real/virtual life’s Brand choice is blurring. Virtual worlds are fast becoming a 3D visual manifestation of the web; wasn’t this what we thought the Internet was going to be 10 years ago?
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