ABC News: Wal-Mart to Launch Price-Focused Ad Blitz

LITTLE ROCK, Ark. Dec 2, 2004 — Wal-Mart Stores Inc., stung by a lackluster start to the holiday shopping season, said Thursday it is launching a new advertising campaign to remind its customers of its low prices.

The world's largest retailer is starting the price-focused ad blitz Friday in newspapers, television and radio, said spokeswoman Mona Williams, and feature two dozen key items, mainly toys and electronics, on which the company is cutting prices. "That's what people are buying," she said.

Wal-Mart reported growth of a mere 0.7 percent for November in stores open at least a year and said its day after Thanksgiving sales were not up to expectation.

Link: ABC News: Wal-Mart to Launch Price-Focused Ad Blitz.