Evelyn Rodriguez hits the nail on the head in her description of why traditional advertising agencies are slow to look at innovative ways to engage the audience. 30 second spots not working as well? Just move them to Wal-Mart or rename them product placement. With the infrastructures they have in place, it's no wonder they're slow to change.
Yes, I know that Mr. Roberts isn't doing much about the sinking Titanic. Hmm, let's compute 7000 jobs (according to Johnnie) times $50K/year per employee (yeah, that's probably a low average) which is $350,000,000. Creative destruction doesn't happen fast enough when you have (minimum, didn't include other costs of operations and I'm too lazy to look up their annual report's figures) that many zeroes in your burn rate. And when your customers also have that many zeroes in their burn rate - that's just what's required to keep afloat. Mr. Schumpeter says it's entrepreneurs that creatively destruct industries anyway. And Mr. Christensen while still peddling books to the Titanic crew pretty much agrees. Enough of the past.
Link: Crossroads Dispatches: Open Letter to the Lunatic Fringe of Marketing.
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