The New York Times > Business > Media & Advertising > Advertising: Unauthorized Campaigns Used by Unauthorized Creators Become a Trend

I wonder if this is a trend or a fad?

"If Madison Avenue is no longer the evangelist for creative thinking in America, then somebody has to take up that cause," Mr. Webber said. "That is the calling of all creative people, not just people who work for ad agencies."

Link: The New York Times > Business > Media & Advertising > Advertising: Unauthorized Campaigns Used by Unauthorized Creators Become a Trend.