I wonder if this would ever hapopen in NYC!
Blame the almighty DVD, the splashy home theatre and the comfy armchair in your family room. All those factors were cited yesterday for a stealthy drop in attendance at movie theatres that prompted Famous Players Inc., the country's largest exhibitor, to chop $4 off its ticket prices in Ontario.
Starting tomorrow, cinephiles will shell out $9.95, rather than the usual $13.95 for general admission, as part of a marketing ploy to lure warm bodies out of their homes and into the stadium-style seats.
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