More excellent information about the shopping habits of Americans today. Confirms many of the things that Robert Spector talked about in his book, Category Killers.
According to a new study from ACNielsen consumers made fewer trips to traditional grocery stores in 2004 as they sought greater savings, variety, or convenience in other retail outlets. The "Channel Blurring" study showed that the
Todd Hale, senior vice president, ACNielsen U.S., said, "... as a channel, consumers are shifting their trips to formats where they can either save more money or accomplish more of their shopping in one trip." Dollar stores have enjoyed the strongest long-term growth in household penetration--driven by the channel's rapid expansion--while supercenters have grown the most in terms of shopping trips. The traditional mass merchandise channel continued its losses in both household penetration and shopping frequency in 2004, as more mass merchandisers either converted traditional stores to supercenters or closed poor performing stores. Shopping frequency in warehouse club stores, drug stores, and convenience stores remained flat. Both drug stores and convenience stores slipped slightly in terms of household penetration.
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