An excellent piece Accenture about the need to keep your employees engaged. While many companies are working to create better experiences for their audience, not enough are working to create better experiences for their employees. Without engaged employees, you'll never have an engaged audience.
Keeping employees engaged and aligned with the needs of the organization is the responsibility of executives at all levels. And for good reason: New research shows that the more engaged the workforce, the more innovative, productive and profitable the company.Just how committed are your people to your organization’s goals, and how motivated are they in their quest to meet those goals? If your organization is like most today, you have some challenges on your hands when it comes to employee engagement.
Difficult economic times tend to do that: Companies in crisis mode often focus more on the crisis than on the people working to overcome it. Yet once the storm has passed and they turn to ask their employees, “How are you doing?” they may not like the answer. Indeed, a recent Gallup Management Journal survey of more than 1,000 US employees found that 71 percent describe themselves as either disengaged or actively disengaged from their work.¹ And a recent Accenture survey of more than 500 full-time middle managers in the United States revealed that one in five is either currently looking for or plans to look for another job. In other words, one crisis appears to have led to another.
The stakes here are considerable. A fully engaged workforce can pay big dividends. In fact, research has shown that the more engaged the workforce, the more innovative, productive and profitable the company.²
Good post - absolutely right on. And just found your blog and will link to it from my blog.
Posted by: Regina | March 23, 2005 at 08:29 PM