Disney Store to unveil "The Mickey" store prototype

With a ribbon-cutting scheduled for 11 a.m. on Aug. 21 at Westville Trumbill Mall in Trumbull, Conn., the Disney Store will celebrate the grand opening of the first in a series of completely remodeled Disney Store locations designed to vividly capture the fun and fantasy of Disney in greater detail than ever before. Dubbed "The Mickey," the new Disney Store prototype is designed to transport guests into a sparkling, character-rich world of classic Disney magic and enchantment, with imaginative settings and colorful, eye-popping displays. Plans call for the renovation of approximately 30 stores in North America by the end of the year. In addition to Trumbull location, over the next several months the "Mickey" store prototype will debut in such malls as Mall of America in Minneapolis, Orland Square in Orland Park, Ill., and Staten Island Mall in Staten Island, N.Y. From the bright red entryway shaped like Mickey's iconic silhouette to the "Twirl Here" icon on the floor outside the Princess-themed girls' dressing area, the 5,000-sq.-ft. space in Westfield Trumbull Mall in is designed to give children and families an authentic Disney experience. A stunning, 11-ft. high "Sorcerer Mickey" is featured in the store's center, with an elliptical ceiling and sparkling, lenticular lighting overhead. In each area of the new Disney Store locations--Girl's World, Boy's World, Plush World and Toy World--shoppers will find authentic Disney Store quality apparel, with the latest trends, styles and character-themed designs. Toys and plush lines include items inspired by beloved Disney characters, including Mickey, Minnie, Disney Princesses, Toy Story, The Incredibles, Tinkerbell, Pooh and, of course, Donald, Daisy, Goofy and Pluto. The new cash wrap area features a huge, iconic Mickey shape on the back wall, with gigantic Mickey hands and shoes near the counter shaped to hold smaller products and souveniers for last-minute purchases and gift ideas. Disney Store worked with the St. Louis-based Kiku Obata Co. on the "Mickey" store design.

Link: Disney Store to unveil "The Mickey" store prototype.