Thanks to Adrants for the heads up to this piece. I guess it's what happens when you let the legal department get involved in your advertising. And it's interesting, because they really do build their brand on the ability to customize you Scion. I wonder if they'll pick up on this blog talk and make some changes to their legal language.
Bucky Turco points to recent ad in L Magazine for the new Scion tC which promotes the cars ability to be customized with 30 available accessories. It's all about realizing one's inspirations and how the Scion tC makes that possible. However, there seem to boundaries to this realization as indicated by the disclaimer under the car's image which reads, "Vehicle featured is modified with non-Genuine Scion parts. Check with your local dealer as some accessories may void warranty, negatively impact vehicle performance, and may not be street legal."Basically, Scion is telling buyers to go ahead and realize inspirations with their car as long as those inspirations live within the confines of Scion's available and, likely, highly priced options. Have fun, but not too much fun. It's a mixed message at best. Scion wants tuner wannabes to believe this car will be the answer to their dreams...as long as those dreams aren't too broad.
Link: Adrants -- Scion Ad Encourages Inspiration...But Not Too Much.
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