An interesting review of the Coke and Pepsi experiences that they've launched in malls. You'll have to click on the link to read the full article and see who won! Of course, if they would have asked us, we could have come up with something much cooler!
With soft couches and flat-screen TVs playing music videos and commercials, commercials, commercials, the Coca-Cola Red Lounge at the Westfield Hawthorn Shopping Center in Vernon Hills and the Pepsi Zone at Spring Hill Mall in West Dundee are hangouts where marketers are hoping teenagers will stop and chill after a hard day of shopping--and maybe even twist open a refreshing bottle of Pepsi ... or Coke.We visited both malls, talked to teens and shop owners alike and wondered: Which lounge is indeed cooler? Coke or Pepsi?
Link: Chicago Tribune news : Print Edition - Thursday At Play.
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