The State of the Movie Theatre Biz

Both John Moore from Brand Autopsy (the one other person we know that wears a lab coat!) and Kat Stone have recent posts about the decline of the movie theatre experience. We've been working in this area for a client and they both are hitting the topic head on. It's good reading and back to a basic point for us. Tell a good story, deliver a good experience.

Link: Brand Autopsy: Who's Blame is it Anyway? .

Link: Decent Marketing: It's Not the Gas, People.