A big shout out to Erik Hauser from Swivel Media for creating this very hot promotional program. I'll be posting more later this week and you'll get a chance to see what the game's all about. It's way cool!
Wells Fargo has built a branded 3D online role-playing game within the massively multiplayer universe known as Second Life.
The company said its game environment, called Stagecoach Island, will teach financial literacy to young people while they guide avatars through a branded mini-world full of other players and potential adventures.
The island's attractions include skydiving, jet skiing, communal social areas and shopping. Some are free. Others cost money, which players can earn by interacting with the Wells Fargo brand -- specifically, by answering financial trivia questions in a "Learning Lounge." That material is drawn from Wells Fargo's own offline financial literacy program.
The game hasn't received wide release yet, but the bank has launched a pilot program in San Diego and Austin, Texas. Wells Fargo's experiential marketing agency, Swivel Media, helped create the game.
Stagecoach Island exists on not one but several islands within Second Life, and it's sealed and separate from the rest of the MMORPG (define). The islands are private, and regular users of Second Life can't access them without first being invited by Wells Fargo. Even then, they are unable to bring their Second Life avatars along.
Ahhhhh shux.......:)
Posted by: erik hauser | September 29, 2005 at 02:37 AM