Wirespring included us in their Five key lessons from the At-Retail Media Conference and Expo wrap-up and had this to say. Click on the link below to read the other four lessons!
At the end of a fascinating presentation by Brand Experience Lab's David Polinchock on experiential marketing and some of the new technologies on the horizon, I asked whether any brands or retailers (or consumers for that matter) had looked into the privacy or ethical concerns of next-generation tracking and data mining products. I was quite surprised by his answer: privacy isn't very important for many young people, provided that they feel they're getting something of value (a customized promotion, better pricing, etc.) in exchange for giving up their personal info. I'm not quite ready to buy into this (I like to think I'm still pretty young myself), and I know that a good number of baby boomers aren't onboard with it either. Still, BEL talks to a lot of people in the right places, and if this is their experience, it tells me that perhaps more people should be thinking about privacy right now, since once that information's out there, there's no getting it back. (One need only look to the recent AOL search data fiasco, and the accompanying class-action lawsuit, to see how serious a privacy breach can be for businesses and their customers.)
Link: Five key lessons from the At-Retail Media Conference and Expo | WireSpring.
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