We'll be at PROMO Live starting Wednesday, so holler if you're going to be there too. I'll be blogging as much as possible and giving you the latest news from the show. We're looking forward to hearing a number of sessions, including:
We are the clutter. Yes, you heard correctly – and it’s straight from the mouth of Chris Weil, CEO of Momentum Worldwide. Everyone talks about the shift in the marketing mix from traditional means to “our space.” And that’s great news for those of us already here, but only if we raise our game - strategically and creatively - to a higher level. We all claim to “break through the clutter.” But the reality is, too much of our work simply is the clutter. If we don’t redefine ourselves, and the tools of our trade, and do it fast, we will become obsolete.
The Value of an Idea. What is the real value of a promotion agency’s thinking? How can agencies quantify their point of differentiation, and put a price tag on the intangibles of strategy, inspiration and The Big Idea?
Virtually Speaking. n today’s hyper-fragmented world of instant everything-from high speed downloading to SMS to instant messaging, it is tough to get someone’s attention for seconds let alone minutes. So how do you create an experience that will engage your audience for minutes, hours or even days? In this session we will look at virtual worlds and other emerging technology platforms that allow your brand to engage those hard-to-reach consumers where they live, work and play. We will explore these new opportunities and how they can give your brand the edge in winning the hearts and minds of your customers. Or if the projector doesn’t work, I may just break dance.
And, of course, my session, An Experience Report Card. Companies audit their financial records — but they rarely audit their brand experiences. And at the end of the day, your brand experience drives the value of your financial side! Do you understand how your guests experience your brand and not how you think they are experiencing your brand? And what are the proper elements to undertake a brand experience audit? During this interactive session, we’ll take you through several experience audits to help you understand best in class activities as well as reviewing specific experiences with most room for improvement. We’ll explore the role that your brand story plays within the experience audit and help develop guidelines for understanding the most import/critical elements to focus on, depending upon your brand.
So look me up if you're there and look for reports from the field if you're not!
Link: PROMO Live Home.
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