Talk about your alternative distribution coups, this is great! And getting the Pope to sign off on your movie will make lots of folks want to go see this movie. Doesn’t say if New Line made any donation to the Catholic Church, but if they did, it was money well spent.
Time Warner's New Line Cinema scored a coup by winning an agreement to show its Christian holiday film, "The Nativity Story," a week before its release to U.S. theaters at an unusual venue: the Vatican. Some 7,000 people -- including Pope Benedict XVI -- were expected to attend, along with members of the movie's cast and crew.
Link: Advertising Age - Pope Benedict XVI Premieres Hollywood Holiday Movie.
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