I got the last word in an article about Wal-Mart in the Globe and Mail. Of course, what's interesting about this is that I never actually spoke to anyone at the Globe and Mail, they pulled a quote from a blog posting I wrote at Experience Manifesto: The Wal-Mart Saga Continues. Now, I'm not really complaining, mind you, because I'm always happy to get some press coverage. But it does show how what you put into the blogsphere, you never really know where it will show up!
"They need to get back to their roots," marketing consultant David Polinchock of Brand Experience Lab said, "and focus on who they are and stop all of their distractions, playing in a world where they seem to not fit."
Link: globeandmail.com: More long faces than happy ones at the smiley-faced retailing titan.
Wow, picked up by the Globe! Way cool.
Love your new year's predictions too. Authenticity, Second Life, pop up retail: right on.
Posted by: Susan A | January 06, 2007 at 12:13 PM