Right after we sent out our 2007 Predictions, we got an e-mail from Neil Crofts in the UK saying:
I have been writing about and working with authenticity for five years now - so I was delighted to see your prediction for the future.I would like to quote it in my weekly authentic inspiration e-mail that I send out to around 3000 subscribers and just wanted to check that you are OK with this?
It will also end up in my blog at www.authenticinspiration.co.uk
I was excited to be sharing our thoughts with the world and readily agreed. And Neil's blog is quite good, covering quite a range of thoughts on authenticity. So clearly, authenticity will become more & more important as brands look to differentiate themselves. So take a look at what Neil has to say and see how you can use authenticity to help you in your brand efforts.
Link: Authenticity Goes Mainstream.
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