Not really news here, since we all knew that for $1.6+ billion, they had to figure out some way to make money on YouTube! Now the pressure's on us -- after all, we predicted that when youtube starts running advertising (either pre or post-roll ads or whatever format they come up with), their traffic will drop by at least 25% and people will move onto whatever's next -- and advertising free.
YouTube founder Chad Hurley confirmed to the BBC that his team was working on a revenue-sharing mechanism that would "reward creativity".
The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film.
YouTube has more than 70m users a month and was recently bought by Google.
The offer applies only to people who own the full copyright of the videos that they are uploading to the YouTube website.
Love what John Battelle had to say about the announcement and couldn't have said it better myself!
But the way it was spun really struck me as impressive. Instead of "YouTube to Run Ads," the headlines were "YouTube to Share Revenue With Creators." Well played, my man!
What's most amazing to me is that he made this announcement while speaking at the World Economic Forum! I mean seriously, does he deserve to be on such a stage with leaders involved in trying to change the world?
Link: BBC NEWS | Business | YouTubers to get ad money share.
"The system would be rolled out in a couple of months, he said, and use a mixture of adverts, http://www.ipodconverter.com including short clips shown ahead of the actual film."
Posted by: Galt | May 25, 2009 at 03:18 AM