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« The Korea Times : Hooters Lands | Main | Authenticity Goes Mainstream »

January 19, 2007

Comments

Stephen Denny

"Passion will always create something better then money!"

Probably not. Consumer generated media is great fun, but compelling content it (usually) isn't. However -- passion creates communities and gets people involved, and that's the value add. People are still better art critics than artists.

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"The experience model is about creating compelling, authentic & relevant experiences in order to get me engaged in your story."

Hear hear. Agreement all around on this one.

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"Why do we still get excited about advertising vehicles that the consumer can't turn off?"

Interesting to dig into this one. An overwhelming body of research shows how seldom advertising pays for itself. If you're a consumer brand, your ad budget probably doesn't make you money.

Why are we so excited about marketing vehicles that don't increase sell through?

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