Love this kind of technology and we certainly think we'll see a lot more like this in the future.
It was one of earliest fantasies of interactive marketing. In the latest James Bond movie, the super spy touts his expensive watch, his car and his cell phone in overt product placement efforts by advertisers, but what if viewers could click on those items and even purchase them on the spot? VideoClix is looking to make that possible with the latest version of its VideoClix software, slated for release next week.Using VideoClix, a video can be layered with any number of clickable links that can provide information about an object within the video or even direct a viewer to e-commerce sites where they can buy it.
"If you don't want to click, you don't click. It's very non-intrusive. But at any time you're interested in an item you just click on it," (this is the key -- it's the consumer's choice! DBP) said Babak Maghfourian, CEO of VideoClix. "Impulse shopping is what the Internet is all about right now."
Already, the "hot spotting" service, also called "plinking" by one licensee of VideoClix, has seen interest from media companies, and agencies including Universal McCann and Chiat Day have used it. VideoClix 3.0 has added features to enable metrics tracking of videos and what is clicked upon, which is then reported back to the content owner. Licensees can track clicks, sales and viewing behavior, and will continue to do so as videos are copied and distributed online, said Maghfourian. That feature is essential to VideoClix's business model, as the company bills .01 cents per click in addition to the upfront purchase fee for the software.
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