I'm not sure if I'm ready to buy Girl Scout cookies online yet, but it's cool to see such a traditional organization like the Girl Scouts trying new things. Now, if I could just get them to move the cookie sale out of Lent, when I can't eat cookies!
After 90 years of shilling Thin Mints door to door (and at card tables set up in the local grocery store, Wal-Mart, etc.) the Girl Scouts are going digital to promote their annual cookie drive, blanketing all the websites de jour -- YouTube, Grouper, Friendster -- and racking up the friends on MySpace. (So far 181 "friends" and there doesn't appear to be any creepy pedophile-like middle agers in the bunch -- although there is one suspicious, scary looking dude called Cookie Monster.)The gist of the web presence is to help people more easily find out where they can buy cookies and includes a handy search-by-ZIP-code service. That's especially helpful for us fifth-floor walk-up apartment dwellers who don't get the cookie house calls our suburban colleagues get.
Link: Advertising Age.
Comments