Doesn't it just warm your heart to see that old fashioned marketing tools still work!
Coffee-stand owner John Cambroto couldn’t compete against the beautiful bikini-clad women selling espresso up the road.“We had a much better atmosphere, good coffee. Unfortunately, they ran around half-naked and we didn’t,” said Cambroto, who finally threw in the towel last spring and sold his business to his rival, the operator of six Cowgirls Espresso stands in the Seattle suburbs.
The naughty baristas of Cowgirls Espresso represent a new trend in and around Seattle — perhaps the most caffeinated city in America — and illustrate how cutthroat the competition can be in the hometown of Starbucks, which has multiple coffee shops competing on the same block
The Diva over at Retaildesigndiva had this to add:
employees suggested doing "Bikini Wednesdays." After Bowden approved, the stand immediately doubled the amount of money it was taking in on Wednesdays. Now, additional themes have been added on such as "Fantasy Fridays," "School Girl Thursdays," "Cowgirl Tuesdays" and "Military Mondays."
Link: Coffee stands flash a latte skin to compete - Small Business - MSNBC.com.
Link: Retail Design Diva: Would You Like Some Pasties with Your Coffee?.
Comments