Just a reminder that on March 21st, we'll begin teaching an 8 week course on brand experiences at NYU. We'll take some retail tours of Soho; have a number of global guest speakers and, in general, have lots of fun exploring the new ways to engage our consumers. Click on the link below for additional information or to register.
In today's world, marketers must create innovative consumer experiences in order to gain a competitive advantage and stand out in the minds of consumers. They need to understand the economic value of creating compelling brand experiences as a key component of their marketing program. Topics include a review and contrast of current advertising models, how to use emerging technology to create compelling consumer experiences, and how to understand the relationship between experience marketing and brand development. Students create their own brand experience as part of their final project. This hands-on class is designed for brand managers, marketing managers, and designers.Prerequisites: A basic understanding of advertising and brand management or completion of X50.9028, Brand Management Marketing and X50.9008 Advertising Fundamentals.
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