We've added like.com to our presentation and really think they're part of a new breed of retail experiences that we'll be seeing more in the future. The ease in which you can find "like" products is pretty cool. And even newer social shopping technologies under development will make it easier for people to share their fashion tastes. If you're not familiar with like.com, you should be.
Visual search engine Like.com will launch apparel and accessories this week, pointing shoppers to almost four million fashion items that closely resemble those worn by celebrities.
The Web site uses images — not just descriptive keywords — as the basis for a search. Love that frothy blouse Scarlett Johansson wore to a movie premiere? Click on that photo to see a selection of similar blouses and shops that sell them. Like the embellishments on the sleeve, but the color, not so much? Dial up or dial down the importance of those details and the search returns a more refined selection.
Polinchock said Like.com scores points for resisting the desire to change human behavior, a mistake entrepreneurs often make. Some call it the "hammer looking for a nail" syndrome. Instead, Like.com applies technology to human nature that already exists: we covet.
"I do this all the time," he said. "I see someone walk down the street and I say, 'I like those glasses.' We all do this." With the ability to snap a shot on the street, shoppers can find a similar item online without asking a stranger where she bought it.
Link: WWD.com Article.
Link: Like Visual Search - Find things by Appearance with our new Likeness technology.
Heyy, Found your blog on Google and I will definatley be recommending and coming back to the site! =)
Posted by: Columbia Jackets | May 12, 2012 at 08:13 AM