I actually enjoy these commercials from Kleenex. I think that they're funny, touching and commercials that I always stop to watch. And we rarely buy anything but Kleenex in our house. But, I have to admit, I thought that this was pretty clever too! Nothing like using your own event against yourself! They could've done something that really interrupted the experience, but instead, Greenpeace decided to use the axctual forum that Kleenex created to air their complaints. Now, it'll be interesting to see if any of that footage gets used or if Kimberly-Clark will make any changes to their manufacturing process.
Over the weekend in Times Square, the Kleenex Let It Out campaign in which people let their emotions out while Kleenex films them was infiltrated by Greenpeace which is irked Kleenex manufacturer Kimberly-Clark uses "ancient growth" forests in their tissue products. Greenpeace activists, posing as distraught individuals complained about Kimberly-Clark's apparent deforestation tactics while Kleenex PR people had nothing much to do except let it happen, even when some activists unfurled a banner for Kleercut, Greenpeace's tree hugger effort.
Link: Adrants -- Kleenex Let it Out Campaign Gets Hosed by Greenpeace.
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