AddThis Social Bookmark Button

Experience Us

Blog powered by Typepad
Member since 04/2004

« Looking for a few Good Blogs | Main | Micro Persuasion: Open Letter: A Lesson Learned Twittering »

April 18, 2007



The pictures are amazing, and some assemblies clearly fare better than others, when compared to their food-styled advertising image.
I think the real challenge here is not to advertising per se -- it's to be able to create foods that look appealing and beautiful even after being wrapped and transported.
Even if you choose to eat it on-site, part of the lunchbag letdown phenomenon is when you see your taco salad or whatever, and it doesn't look nearly as delicious as you were hoping. Performance below expectation = low satisfaction levels.
McDonald's once introduced a sandwich in two pieces that you assembled... McDLT. But it needed a huge styrofoam container to pull off "crisp freshness" at the same time as "hot". Clearly no longer acceptable.

The comments to this entry are closed.

August 2009

Sun Mon Tue Wed Thu Fri Sat
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31