SS+K has created a great video of the NewsBreaker Live experience during the opening weekend in LA. As you can see, people were really having agreat time playing the game and that has continued since it's introduction. And it sure is interesting to watch the audience dynamics as they play. Suddenly people are putting their hands in the air like they're on a roller coaster and they having lots more fun then they usually have while waiting for the movie to begin. We're getting lots of good data from the experience and learning a great deal about how people like to engage in large, group games. It's a really great example of the socialization of place.
And, as Paul McEnany said, And you’ve got to give big props to the MSNBC for having the guts to get out there and try something new with this communal interactive game, called Newsbreaker. We're thrilled to have the chance to work with both SS+K and MSNBC.com to bring this experience to life. You can go to NewsBreaker to play the online version of the game as well.
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