Thankfully, one of the greatest crimes in the history of advertising has been resolved and we can move on with our lives, without the horror of meaningless advertising stunts hanging over our heads. I know that I will sleep better tonight knowing that my family will never have to worry about guerilla advertising stunts the next time we're in Boston! Thanks to the Boston City Council for making sure that they stayed on top of this very critical issue for Boston. Thankfully, it seems, they have addressed all of the other issues facing large cities and are now free to devote their time & energy to ridding their streets of corporate attempts to market to us.
The two men who were charged in the late January Boston marketing plot that resulted in a bomb scare apologized Friday for their actions and settled their case with community service, which they already completed.Peter Berdovsky, 27, and Sean Stevens, 28, told Judge Anthony Sullivan in Charlestown District Court that they never intended to upset anyone.
“I deeply regret that this incident caused such anguish and disruption to so many people,” Berdovsky said in a statement to the court. “I acknowledge responsibility for my part in that disruption, and I apologize to the residents of Boston, Cambridge, Somerville and everyone else affected for the hardships they encountered.”
This resolves the case, and prosecutors agreed not to pursue criminal charges against the two.
“This was a painful lesson to guerilla marketers in Boston and elsewhere that their actions have consequences,” Boston City Council President Maureen Feeney said Friday in a statement. “While this settlement seems to mark the end of criminal proceedings, we must continue to learn from these incidents to ensure that they never happen again.”
Link: No Criminal Charges For Men in Cartoon Network Stunt?.
lol, I know, right? The nights I tossed and turned in bed, knowing that there could be an LED display in Downtown Crossing -- that no one paid for -- that could be flicking me off, or my children.
Thankfully, now that they are out of prison, Berdovsky can make surreal cameos on television, like this one at Boston.tv
http://www.boston.tv/beta2/clips/290973893.html
Posted by: ChrisC | May 15, 2007 at 03:25 PM