Doug Walker, who writes the Webwalker blog, had a little piece about the MSNBC.com NewsBreaker game. Loved what he had to say and we believe that the social aspect of the game is one of the reasons people like it so much. Thanks for the positive words, Doug!
Instead watching the cheesy slide show or lame trivia questions that normally bore one to tears at the beginning of a movie experience, this game aims to get people more involved by controlling the paddle in a game of breakout by the audience’s collective movement.The game is basically a breakout style game where the audience sways back and forth to control the movement of the paddle. Each time brick is hit, a headline from MSNBC drops. The concept, technology and implementation were a partnership between The Experience Lab and SS K for their MSNBC client.
I love this idea on two levels: 1. The novelty of the concept makes it advertising worth participating in. 2. It ups the ante for a stale media environment (the pre-preview theatre experience) and gives people something to do and a way to have fun collectively.(Emphasis mine)
Link: Webwalker - Blog Archive - Newsbreaker Live - The crowd is the joystick.
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