Drew McLellan: The Marketing Minute

I am very excited to be one of the 104 authors who contributed a chapter to this book and look forward to it being released later this summer. In keeping with their unusual take on creating a book, they've asked for help in pricing it when it's available. So, take a few minutes to look at the list on Drew's post (you can find links to all of the authors by clicking on "continue reading" below) and see what you think it'd be worth. Then drop me or Drew a note with your thoughts.

About 8 weeks ago, Gavin Heaton and I conceived the Age of Conversation and put an ALL CALL out for chapter authors. In less than 7 days, 106 people initially responded and 104 actually followed through and wrote a chapter.

We're shooting for an end of June release (we're knee-deep in editing, design and author wrangling as we speak) so we need to make some big decisions. One of the biggest is price.

Here are the salient facts:

104 authors - all writing on their take/unique view of the Age of Conversation

Remarkable content (you're going to be delighted)

All original content (will not be released elsewhere for at least 6 months following launch)

All proceeds donated to Variety, the Children's Charity (monies will be given directly to the countries that align with our authors when there's a Variety chapter there)

Downloadable e-book

Dedicated to the life and spirit of CK's mom, Sandra Kerley

So...help Gavin and me. Tell us how much you think we should charge for the book and give us some rationale. (We'll take it all in and then make a decision.) So, show us some pricing strategy smarts.

Link: Drew McLellan: The Marketing Minute.

Here's the stellar cast of authors (To help you valuate the book and to give them their due credit.)

Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Mindblob (Luc)
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Bob Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Mitch Joel
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Kris Hoet
Kofl Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Pollinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman
S. Neil Vineberg
C.B. Whittemore

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