Absolutely love this idea! And what a great way for Fisher-Price to introduce new toys to both parents & kids! It's what co-marketing should be, an experience that creates a point of differentiation for both brands, while simultaneously creating a better guest experience. Kudos to all involved!
Loews Rolls Out Newest Component Of 'Loews Loves Kids' Program With New Fisher-Price Smart CyclesThis summer, Loews Hotels will introduce on-loan "mini-gym" equipment for kids. Available in Loews' 18 hotels and resorts chain-wide, the equipment will include Fisher-Price Smart Cycles(TM), a brand-new innovation that hasn't even hit toy store shelves.
Using plug and play technology, the stationary Smart Cycle combines physical play with learning, allowing preschoolers to pedal while problem-solving with multiple software programs such as Dora's Friendship Adventure, Sponge Bob's Ocean Adventure and Barbie Fairytopia.
"Childhood obesity is a growing problem in the United States," said Jonathan Tisch, Chairman and CEO of Loews Hotels. "We are constantly seeking opportunities to introduce new, innovative ways for children and their parents to pursue an active, healthy lifestyle."
The exercise equipment for kids is the newest component to Loews Hotels' popular Loews Loves Kids, a multi-faceted program addressing the practical and playful aspects of traveling with children. One of the industry's most comprehensive family programs, Loews Loves Kids features everything from gift bags on arrival, and a special "On Call for Kids" lending closet filled with practical and playful travel necessities. New this summer also in partnership with Fisher-Price, a selection of lending toys will be available in restaurants, so parents can enjoy a more relaxed meal while the children are happily occupied.
Comments