OK, now Google is gunning for us, opening up a lab for advertising innovation. Hey Google, give us a call. We already have the Lab up & running and we'd love to be part of the Google family!
Andy Berndt, co-president of Ogilvy & Mather's New York office, has left his post at the agency to go to Google, where he will helm a new global unit dedicated to collaborating with marketers, agencies and entertainment companies.
According to several ad-industry executives familiar with Mr. Berndt's future plans, the new unit will be a lab for innovation.
All eyes on Google again
There has been much speculation over the past year whether Google would try to get into the agency business. The new global unit isn't being called an agency, but any unit offering creative consultation and account services could be considered one. Interestingly, Google had been trying to lure more creative talent to the company over the past year, according to ad industry executives familiar with the search giant.
Link: Advertising Age - Ogilvy New York Co-President Andy Berndt Goes to Google.
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