We actually did a fairly large installation of directed audio for Sunsilk last year (see Unilever's Sunsilk Launch Goes Far Beyond The Box for details), but we're big fans of Holosonics and happy that A&E decided to take our advice and use the technology for Paranormal State. We did the testing of the Holosonics systems from billboards last year, including Times Square and from 7 stories high in San Francisco.
We had a number of cool ideas for A&E, so hopefully you'll see additional executions of those ideas in 2008!
New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman's voice right in her ear asking, "Who's there? Who's there?" She looked around to find no one in her immediate surroundings. Then the voice said, "It's not your imagination."
Indeed it isn't. It's an ad for "Paranormal State," a ghost-themed series premiering on A&E this week. The billboard uses technology manufactured by Holosonic that transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your cranium. The technology, ideal for museums and libraries or environments that require a quiet atmosphere for isolated audio slideshows, has rarely been used on such a scale before. For random passersby and residents who have to walk unwittingly through the area where the voice will penetrate their inner peace, it's another story.
Link: Hear Voices? It May Be an Ad - Advertising Age - News.
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