Nothing I can add to this!
Thoroughly frustrated with one of my clients today. Big client. Big, big, big client. I dare say that if you stopped a Torghut on his way across the Ala-shan plateau in the Gobi desert and asked him if he was familiar with this company, he would be. Then he would kill you and he and his falcon would have a nice dinner. I digress. Had a meeting with one of the mindless middle managers to discuss a YouTube ad we’d be doing for her group within this company.
Me: And that’s our concept for the ad. We’ll have to start production next week to meet the April run date.
Mindless Middle Manager: YouTube? Isn’t that where kids watch pornography on the internets?Me: Ummm..well…actually the demographics are a little different. Your competitors have been using YouTube for over a year to reach your customers and are experiencing high interaction rates. Whether or not you personally like YouTube, it stands to reason XXX Corporation needs to have a presence there. Besides, it’s not a stand-alone initiative. It’s part of a larger campaign.
MMM: I honestly think all this video on the web is a passing fancy. No one in my circle watches video on our computers. It’s a kid thing. So we’re going to pass. I’m going to divert the funds to direct mail.
Me: Direct mail? So the campaign will have TV, a microsite, banner ads, event marketing and postcards? Your media team already booked the space, too.
MMM: It’s proven. The internets are not proven.
Me: I’m not going to argue with you. This whole internet thing might end tomorrow. You’re right.
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