Arrived at the Retail Advertising Conference and listening to Ian Yolles from Nau (I'll add links later) and he's talking about how they're combining online and offline retail. In fact, if you choose, you can shop at their stores and then have the items shipped to you at no costs and with a 10% savings. Great combination of the online/offline experience. You can shop in-store just like you shop online.
Additionally, 5% of all purchases go to interesting non-profit organizations. They invite every customer to participate in the giving process. Combination of local and national charities. So, as you go through check out, you can decide where your donation goes.
Now talking about how traditional, authentic storytelling just doesn't exist today. They've been co-opted. They launched the Nau brand through a blog called Thought Kitchen. Very central venue to their storytelling. They also have a section on their web site called the collective, where they share stories about positive change.
I had to scoot out, but I'll try to find out more and I plan on visiting their Chicago location while I'm here. You can visit their web site at www.nau.com
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