As you know from my previous post, I'm still playing with the value of Twitter as a person (I think it's very cool for business!) and how to keep with the Twitter world. But came across this post over at Jon Burg's blog and it's a great example of storytelling via Twitter on a personal basis. Click on the link for the full post to see Ryan's Twitter streams.
How would YOU tell a meaningful story in 160 characters or less? Could YOU do it? This is the challenge many brands face when considering micro-blogging activation - beyond listening alone.
And this challenge isn't new. One of my teammates (an early mover in the SMS space) recently shared the following memory:
Way back when, in the early days of SMS, one of the major international news organizations rejected the SMS platform entirely because "Nobody can tell a story in this (shotform) manner." It's a decade later, and they are now a major player in the SMS News Alerts vertical.
Not much has changed. I regularly find myself speaking with people in the digital media world who question the marketing value of Twitter. Needless to say, I was a huge Twitter proponent, often presenting brands playing in Twitter and delivering value to the community in my presentations.
Then I came across the follow Twitter stream. I don't know Ryan Kuder, but there is an amazing amount of humanity in these ~20 Tweets.
Link: Jon Burg's Future Visions: storytelling in Twitter : bitesized content, real value.
Y! layoffs today, I'm "impacted". I'm heading into work to pack my desk, get my severance paperwork and hand in my badge...more to come. about 24 hours ago from web
On the plus side, my commute just got a lot shorter. about 23 hours ago from txt
Ironic that I just got my PC repaired yesterday. Won't be needing that anymore. about 22 hours ago from txt
Walking around saying good bye to some great people and good friends. about 22 hours ago from txt
This is a serious downer. Trying to drown it in free lattes. Which I will miss. about 21 hours ago from web
Waiting for the call from HR so I can go pick up my paperwork....C'mon, c'mon! I'm busy here! Let's get this over with. about 21 hours ago from web
Thanks to everyone sending the positive tweets. I've got plenty of free time now so just let me know if you want to meet up for lunch. about 21 hours ago from web
Ugh. I have a 1GB flash drive and 2GB files to back up. That is teh suck. about 20 hours ago from web
Heading into my HR meeting. The room is called Lucy. Cute, eh? about 20 hours ago from txt
Finishing meeting with HR. Need to go clear out desk now. about 19 hours ago from web
Dammit. I was hoping to hook up the free Flickr Pro account before I got canned. Major fail. about 19 hours ago from txt
Taking my last walk through URLs. Remember that time we sat in that booth to review ad yields? That was great... about 19 hours ago from txt
Lots of whispered conversations. Like people are afraid to ask who's gone. about 18 hours ago from txt
Dear Blackberry, What great times we had. I'll miss you. At least until tonight when I stop on my way home and buy an iPhone. Love, Me about 17 hours ago from web
I'm going dark in a few minutes. The HR guy is on his way over to confiscate my laptop. about 17 hours ago from web
Oh...and my badge. He's going to take that too. Will I be able to get a latte for the road still? about 17 hours ago from web
Last free triple non-fat latte from Beantrees. Sniff.
Signing off from Yahoo!. Fade to black... about 16 hours ago from web
Thanks for sharing! Please feel free to reach out with any personal or professional assistance I can provide.
Posted by: jon burg | February 13, 2008 at 05:22 PM