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February 12, 2008



Is this a quirky ploy or are we supposed to be taking this off brand campaign seriously?

David Polinchock

Jon: I think they've actually done this for a number of years. My understanding from people who are White Castle fans is that this is not off target for them and it actually turns into a very fun evening. I think if they tried to do this more often, it would be off target, but for Valentine's Day, I like it!

Dean Collins

I think it's a great 'quirky' idea.

My wife would kill me if I took her there but lets face it how busy would they be on Feb 14th evening otherwise.

Cute way to counter-compete.

Dean Collins

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