Kind of a cool idea. Wonder how it's going to play out long term.
Lori Pope shared an experience with millions of other American parents. She made sure she did her research and got her twin infant boys the best toys possible. Imagine her delight as she watched her kids take to those toys and the utter disappointment when they were quickly discarded for something else.That experience gave Ms. Pope the idea for founding her company, Baby Plays, an online retailer that rents toys in much the same way services such as Netflix distribute films.
Consumers can subscribe to Baby Plays and choose from nearly 200 toys for kids from newborns to preschoolers. Subscribers create a wish list of toys and have them shipped when they come up on the queue.
Link: Rental Startup Not Playing Around, Baby - Retail News..
Growing up in the 80s in southern Alberta, the Lethbridge Public Library had a Toy Library where families could check out toys...I'm not sure if they have it anymore, but it was very successful in the community.
Posted by: Jess McMullin | February 27, 2008 at 06:34 PM