Yea, we had a lot of fun with the audience during our presentation! It's the cool thing about playing with cool toys is that we always have a lot of fun with the audience. Nothing like getting 300 or so jaded ad folks to hoot, holler and laugh to prove the point that we just need more fun in our lives! Unfortunately, in the rush to get set up, I forgot my camera and didn't get any pictures of the audience playing, but if I find any, I'll be sure to get them up online!
David Polinchock's audience games presentation, in which the conference attendees collectively played pong on the big screen, was a huge hit. So were his tweets from the event. Last summer his Brand Experience Lab launched these interactive audience games in theaters as entertainment before a movie starts. He announced yesterday that they were rolling out a pilot program with National CineMedia and, if successful, will bow audience games in the top 20 markets on about 750 screens. Good news for bored movie goers everywhere.
Link: Around the Web: Ad Age Digital Conference Coverage - Advertising Age - Digital.
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