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August 16, 2008

Comments

Sam

David
You make an excellent point here. It amazes me how many brands spend a considerable amount on their street promotion and then assume or trust that those executing are working in the brand favor and not undoing all the work and planning around it. They are called brand ambassadors for a reason. And if they are not correctly representing your brand, they are doing something wrong. Would you spend $250,000 on a tv spot placement and then hire a high school film student to direct? Well why are they doing so with their promotion?

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