It's just sooo much fun for us to see folks at the really big agencies say things that we've been saying for years and act like it's a new thought. But hey, at least they're talking the right talk. Now let's see if they really know what it means to deliver those experiences.
We have to stop thinking about media as bridges that we march messages over into people's mouths and mind. And start thinking about creating experiences that change behavior and providing access to those experiences in the most relevant places." - Andrew Robertson, president and CEO of advertising agency network BBDO Worldwide.
Link: How Many Times Do We Have To Say It?... - mediabistro.com: AgencySpy.
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