Wow, people don't like repetitive commercials. There's a news story, if ever I heard one! The truth is, this has been a complaint probably as long as there's been advertising. In fact, take a look at the quote below from Samuel Johnson, written somewhere around 1758. This is why people don't like ads, because we beat them over the head with ads every where they go! But, in case you needed more proof then hearing it from me or Samuel Johnson, now you have it!
Think how many times in the past few weeks you've been subjected to Christie Brinkley in a scene from "National Lampoon's Vacation," speaking in dubbed lines about DirecTV; or seen Sprint CEO Dan Hesse sitting in a diner talking about his company; or heard a reworked version of The Fixx's 1983 hit "Saved by Zero" used to alert you to Toyota's no-interest payment options. The ubiquity of these and other ads have consumers fed up.
Repeat Ad Nauseam: TV Spots Risk Driving Consumers Away - Advertising Age - MediaWorks.
AdScam/The Horror! : Why advertising was fucked, Is fucked, and always will be fucked..
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