BRITE Conference, March 4-5, New York City

Just a reminder that I'll be blogging and twittering from the BRITE conference next week at Columbia University. Lots of great speakers and some good networking opportunities. Go to Twitter/lbbinc to follow me throughout the program and get updates on the thinking happening there.

The first day will host a large audience for keynotes, speeches, and panels featuring leading companies and case studies, new research, demos of emerging technologies, and the audience award for BRITE Big Thinker of the year. The second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.

Make sure you say hi if you're going to be there!

BRITE '09 March 4-5, 2009, New York City Columbia University

The Center on Global Brand Leadership at Columbia Business School is pleased to host BRITE '09, part of a global series of conferences on branding, innovation, and technology.

BRITE '09 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Topics of discussion will include:

• Digital marketing that works -- cases from the front lines
• Crowdsourcing, tribes, and marketing with online communities
• Social media, mass media, and the prospects for brands
• Next-generation business and the challenges of innovation
• Emerging trends in digital media, lifestyle, and culture
• Today's innovators: brands that thought big in 2008

Featured speakers include:

• Seth Godin, author of Tribes, Purple Cow, and the world's most popular marketing blog
• Alyson Meranze, VP, Digital Content & Strategy, American Express
• Lisa Hsiah, Senior VP, New Media & Digital, Bravo TV
• Adam Nash, Senior Director, Product & User Experience, LinkedIn
• Steve Rubel, Senior VP, Director of Insights, Edelman Digital, author of the PR blog Micropersuasion.com
• Umair Haque, Director, Havas Media Lab, and author Edge Economy blog
• Jeff Howe, Contributing Editor, Wired Magazine and author of the new book Crowdsourcing
• Francois Gossieaux, Partner, Beeline Labs, and author of the 2008 Tribalization of Business Study
• Bernd Schmitt, professor and bestselling author, Big Think Strategy

Overview: BRITE '09 conference on branding, innovation, and technology .