I'll be twittering from the upcoming BRITE '09 program at Columbia on the 4th & 5th of March. We've participated in the past and it's always a really good program. Some great speakers and some thought-provoking content, so click on the link below and get yourself registered!
The Center on Global Brand Leadership at Columbia Business School is pleased to host BRITE '09, part of a global series of conferences on branding, innovation, and technology.BRITE '09 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.
Topics of discussion will include:
Digital marketing that works -- cases from the front lines Crowdsourcing, tribes, and marketing with online communities Social media, mass media, and the prospects for brands Next-generation business and the challenges of innovation Emerging trends in digital media, lifestyle, and culture Today's innovators: brands that thought big in 2008 Featured speakers include:
Seth Godin, author of Tribes, Purple Cow, and the world's most popular marketing blog Alyson Meranze, VP, Digital Content & Strategy, American Express Lisa Hsiah, Senior VP, New Media & Digital, Bravo TV Adam Nash, Senior Director, Product & User Experience, LinkedIn Steve Rubel, Senior VP, Director of Insights, Edelman Digital, author of the PR blog Micropersuasion.com Umair Haque, Director, Havas Media Lab, and author Edge Economy blog Jeff Howe, Contributing Editor, Wired Magazine and author of the new book Crowdsourcing Francois Gossieaux, Partner, Beeline Labs, and author of the 2008 Tribalization of Business Study Bernd Schmitt, professor and bestselling author, Big Think Strategy
Overview: BRITE '09 conference on branding, innovation, and technology .
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